Saturday, January 30, 2016

Under Armour: Be a Women of Will - Power in Pink

Under Armour
Be a Women of Will - Power in Pink

Under Armour Power in Pink celebrates those who use sports, fitness and an active lifestyle in the fight against breast cancer. Under Armour will donate a minimum of 500$ to various breast cancer centers and charities through our Power in Pink program. This year, Under Armour launched the campaign “Women of Will”, which will engage women of different shapes, ages and background to immerse themselves more into active lifestyle & fitness.

Under Armour has designed whole month-long fitness activities. Initially Under Armour engaged Girls Run for breakfast group headed by Tessa Prieto and Under Armour athlete Doray Elis last October 28, as they get to try Under Armour sports bra in their fitness yoga and run. These activatities shall be regularly conducted weekly together with partner gyms and women groups.

About Triple Pte. Ltd. Established in September 2013, Triple Pte. Ltd. is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the first two Southeast Asian Under Armour brand houses in Singapore and the Philippines in May 2014. The company now owns and operates 8 brand houses across Singapore, Malaysia and Thailand with an additional 3 brand houses operated by a Philippines Franchise. Their exclusive omni-channel e-commerce distribution is currently served out of Singapore for the ASEAN region. Triple is based in Singapore. About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at

Be Humble and Stay Hungry.

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